Magnetic South is a premium event production company. Our pedigree is in sports, media and the outdoors. We specialise in the innovation, production and management of unique concepts followed through with articulate implementation. Our productions are gauged on the extent to which they inspire.



Category: Magnetic South Blog


Magnetic South Experiences Storm Surge over Southern Storm

Monday, March 30th, 2009

Magnetic South offices are currently inundated by a surge of enquires relating to the Southern Storm. These “Storm Chasers” are desperate to be part of the few that get to experience this atmospheric and historic event first hand, and are enquiring about being assured of a place in the event. It appears that the twin appeal of being able to combine trail running and mountain biking (duathlon) in the same multi-day event on trails still ‘virgin’ to Trail Events, has been underestimated. The true trump card… day 1 of the Southern ...read more

Posted in Magnetic South Blog, Magnetic South News, Southern Storm Press Releases by christine | No Comments »

Multisports Holy Grail Beckons

Wednesday, March 25th, 2009

Magnetic South offices are currently inundated by a surge of enquires relating to the Southern Storm.  These “Storm Chasers” are desperate to be part of the few that get to experience this atmospheric and historic event first hand, and are enquiring about being assured of a place in the event.  It appears that the twin appeal of being able to combine trail running and mountain biking (duathlon) in the same multi-day event on trails still ‘virgin’ to Trail Events, has been underestimated. The adventurous nature ...read more

Posted in Magnetic South Blog, Magnetic South News by christine | No Comments »

Sabrina Love Ocean Challenge 2008

Sunday, December 28th, 2008

Media Release: Immediate. 28 December 2008 - RESULTS Sabrina Love Ocean Challenge Heavy Seas - But Sabrina Goes Ahead Everyone who was there agrees: the 2008 Sabrina Love Ocean Challenge was a winner - despite powerful winds and huge seas which rocked Plettenberg Bay in the days preceding the traditional December 28th running of the event. “Safety considerations forced us to call off the open ocean swim (both the 6 km adult event and the 600 metre kids event) at the last minute, but the event managers, Magnetic South, pulled the rabbit out of the hat and set new courses on the Keurbooms ...read more

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Posted in Magnetic South Blog, Magnetic South News, Sabrina Love Ocean Challenge, Sabrina Love Press Releases, Sabrina Love Results by martin | No Comments »

Biltong And The One-Eyed Bandit

Wednesday, October 22nd, 2008

Martin Hatchuel Adventure racing isn’t for sissies - not that I’d know this for sure (being a total sissy myself, the only time I ever come close to adventure is when I flick the remote over to SuperSport...); but even I could see that you needed a particular kind of bravery if you were going to take on the task called the ‘USN Feathered Aggression’ in South Africa’s regional selections for the world’s greatest adventure - the Land Rover G4 Challenge. See, it was like this: starting (and ending) at the very top of an incredibly high and incredibly conical koppie, you ...read more

Posted in Magnetic South Blog by martin | No Comments »

Land Rover G4 National Selections by Lisa de Speville

Tuesday, October 21st, 2008

Over the years I've noticed a correlation between the duration, vibe and intensity of experience to the severity of "post-event blues". I was recently involved with Land Rover G4 National Selections on the media side and even though I was not a participant, my post-event blues is testament to the energy and exhilaration of this exceptional event. Land Rover G4 Challenge, as I explain to initiates, is a revamped, hyped-up version of the old Camel Trophy. It includes more multidiscipline physical elements, in addition to the obligatory 4x4 driving skills. I like to think of the driving element as ...read more

Posted in Magnetic South Blog by christine | No Comments »

Secret Location Revealed: Land Rover G4 Challenge Selections took place in Prince Albert (but don’t tell anyone!)

Friday, October 3rd, 2008

So there you have it: the ‘Secret Location' where the Land Rover G4 Challenge Regional Selections were held was none other than the lovely village of Prince Albert – with the surrounding farmlands and the indescribably beautiful Swartberg Nature Reserve playing starring roles, of course. Prince Albert is so peaceful that I found myself using ear-plugs one night because the gentle gurgling of the fridge in the room next door sounded like the roar of a torrent over a million hollow pebbles (which is why I just loved the estate agent’s ad in the Prince Albert Friend:  “For Sale. ...read more

Posted in Magnetic South Blog by martin | No Comments »
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